Portfolio
Becherovka POSM.
Becherovka POSM.

Client: Pernod Ricard Ukraine

Brand: Becherovka

Coverage: nationwide, 200 outlets  Horeca

Becherovka. "Насолоджуйся літом з Becherovka"
Becherovka. "Насолоджуйся літом з Becherovka"

Objectives:

Provide the brand platform «НАЖИВО, Смакуй момент»

— provide a clear positive message communication campaign among consumers.

 

Coverage: nationwide, 130 outlets HoReCa

 

Efficiency:

  • 320 HoReCa visits;
  • 224+ liters sold during the campaign;
  • 5800+ covered visitors;
  • Sales Program Completed to 100.04%;
  • Consumer Response Rate: 38%

Becherovka "НАЖИВО, Смакуй момент"
Becherovka "НАЖИВО, Смакуй момент"

Objectives:

Provide the brand platform «НАЖИВО, Смакуй момент»;

Provide a clear positive message communication campaign among consumers.

Coverage: 171 HoReCa outlets, 10 cities in Ukraine

Efficiency:

  • 464 HoReCa visits;
  • 354+ liters sold during the campaign;
  • 9 000+ covered visitors;
  • Consumer Response Rate: 39%

POSM for Forex Club.
POSM for Forex Club.

Client: International Stock Market Academy

Brand: Forex Club

Coverage: nationwide

СушиЯ – Gosushi. Leafleting campaign.
СушиЯ – Gosushi. Leafleting campaign.

Objective:

Highlightinga new-opened store network СушиЯ – Gosushi;

 

Coverage:

4 distribution points on Khreshchatyk St., Kiev

 

Efficiency:

8000+ flyers distributed in 8 days. Store attendance and sales increase during the campaign.

Promo activation “Beauty and harmony" .
Promo activation “Beauty and harmony" .

Objectives:

  • Increase the awareness of Dermapharm™ brand among consumers

Coverage:

  • Beauty salons nationwide.

Efficiency:

  • Sales Increase for Deakura skin care and hair care products.

OLMECA. Consumers activation.
OLMECA. Consumers activation.

Objectives:

Highlighting theOlmeca concept «Віддайсяпочуттям“.

 

Coverage: 65 HoReCa outlets, 7 cities in Ukraine

 

Efficiency:

  • HoReCa 396 visits;
  • more than 166 liters ofOlmeca tequila sold;
  • more than 3262 tasting rituals were conducted;
  • Sales Program Completed to 105%;

European Business Association. 3md promo.
European Business Association. 3md promo.

Objectives:

  • Highlight the importance of everyday consumption of dairy products;
  • provide consumers with personal recommendations on the three dairy products choice;
  •  increase sales of dairy products in selected outlets.

 

Coverage:

36 outlets in 6 Ukrainian cities, 168 days of promo

 

Efficiency:

  • 12000+ people got personal consultation;
  • 6739 recommendations on everyday dairy products consumption were issued to customers;
  • Total 9000 souvenir pieces and 11000+ info booklets weredistributed;
  • 678 electronic forms were filled in for participation in prize drawing;
  • 5 tours of weekly draw games were held, 700 people take part in prize drawing.

Lactalis Ukraine. Dolcezzo tasting.
Lactalis Ukraine. Dolcezzo tasting.

Objective:

Promote the sales of the new product «Dolcezzo» dessert from Dolce.

 

Coverage:

39 outlets, 5 cities in Ukraine

Actions:

  • Get consumers familiar with the new product (printed ads);
  • Public sessions on product serving;
  • Public tasting sessions.

 

Results:

  • Overall 27000 people took part in serving and tasting sessions;
  • 3,800+ units of product were during the campaign.

MILK DAY Action fromEuropean Business Association.
MILK DAY Action fromEuropean Business Association.

Objectives:

acquaint visitors with the project 3MD, as well as the program`s site;

conduct survey of visitors and motivate themto participate in the study in order to win;

increase knowledge of the importance of everyday dairy products` consumption among the population;

create and maintain a mood of celebration among the visitors.

 

Results:

plan for information contacts succeeded ​​by 100%;

plan for effective contacts succeeded ​​by 160%.

Piraeus Bank: SMM on Facebook.
Piraeus Bank: SMM on Facebook.

Objectives:

Develop and implement a strategy for the bank’s presence in the social networks, conducting activations

Period: July 2013-August 2014

Results:

Community fans organic growth up to 600 fans

Top coverage indices made 145744 unique impressions;

Fans growth in the first four months was 67%;

Only organic community growth;

Unique banking content.

Dermapharm AG: SMM.
Dermapharm AG: SMM.

Objectives:

Design and development of branded community on Facebook.

Period: July 2013-August 2014

Results:

Community fans growth makes 3377 fans

Top coverage indices show 1500273 unique impressions

Unique mechanics for contests without any or minimum financial expenses.

Online Reputation Management.
Online Reputation Management.

Objectives:

Negative reviews elimination and creation of correct product image. Loyalty development to the company’s products

Dermapharm AG. Media campaign.
Dermapharm AG. Media campaign.

Objectives:

Integrated media support.

Tactical planning and implementation, buying.

Period: July 2013-August 2014

January 2014 — March 2014

Results:

Placement of articles, contests, banners and sponsorship section on 12 relevant sites.

Contest conduction among the target audience

Piraeus Bank. Banner design and placement.
Piraeus Bank. Banner design and placement.

Objectives:

Flash — banner design for the official page

Period: May 2014

ForexClub
ForexClub

Client: ForexClub

Objective: customer acquisition in Ukrainian market

Implementation:

  • usage of a variety tools from cross-campaigns with payment systems to banner placement;
  • getting customers` attention individually through relevant forums.

AlfaForex
AlfaForex

Client: AlfaForex

Objective: customer acquisition in the CIS

Implementation:

  • key countries selection to promote services in the Forex market;
  • audience analysis, selection of banner packages and platforms with a maximum target audience coverage;
  • inform banners (banner, leading to the article);
  • PR-campaign supporting the Company’s product.

Pantheon
Pantheon

Client: Pantheon

Objective: announce a new forum

Implementation:

  • all-encompassing banner packages and point placement;
  • managing agents of influence, as well as cross-references to other thematic portals to increase the activity on the forum.

Result: Increase in the number of visitors by 4 times

Dermapharm AG
Dermapharm AG

Client: Dermapharm AG

Task: advertising copywriting for better message communication

Implementation: copywriting and articles placement on relevant topics

AdmiralMarkets
AdmiralMarkets

Client: AdmiralMarkets

Objective: Attracting customers in Ukraine

Implementation:

  • Partner Program Development to attract customers and partners to cooperate;
  • programs support through banner and teaser campaign.

Alfa Forex. Banner campaign
Alfa Forex. Banner campaign

Objective: product promotion in the channel (digital). Wide-reaching branding campaign

Solution: banner campaign with the use of behavioral packages

Efficiencyreached more than 75% of the target audience, at a frequency of 2 +

HALLOWEEN with JAMESON
HALLOWEEN with JAMESON

Client: Pernod Ricard Украина

Brand: JAMESON

Period: October ’14

Objectives:

  • Increase Jameson’s sales volumes in On trade
  • Establish a link between Halloween celebration and Jameson Irish whiskey
  • Increase level of product trial by source of business consumers (SOB)

Efficiency:

  • 72 HoReCa visits;
  • Sales Program Completed to 172,4%;
  • 49+ liters of Jameson whisky sold during the campaign;
  • Consumer Response Rate: 54,61%

Becherovka. «Калейдоскоп подій від Becherovka»
Becherovka. «Калейдоскоп подій від Becherovka»

Objective: to support the brand platform by evoking positive emotions among the consumers and ensure the clear communication message “Калейдоскоп подій від Becherovka. Тільки НАЖИВО!”.

Coverage: national, 150  HoReCa outlets.

Results:

  • 240 HoReCa visits were made;
  • more than 5800 people were covered;
  • sales target overachieved by 131,1%;
  • response rate is 37%.

Jameson Saint Patrick
Jameson Saint Patrick

Objective: to develop comprehensive activation in the On Trade channel for the brand Jameson, that makes the strong link between celebrating St. Patrick’s Day and JAMESON Irish Whiskey.

Coverage:  Kiev, 20 HoReCa outlets.

Results:

  • 120 HoReCa visits were made;
  • 3300+ people were covered;
  • sales target overachieved by 134,3%;
  • response rate is 38%.

European Business Association. Festival of Health
European Business Association. Festival of Health

Objectives:

  • to acquaint visitors with 3md project and with the website of the program;
  • to raise awareness of the dairy product benefits in everyday life among the consumers.

Coverage : Kiev, Olimpiyskiy National Sports Complex.

Result: information contact plan was overachieved by 140%, 350 participants got their own individual diet plan of dairy products consumption.

RB. Presentation of the new product «Durex RealFeel»
RB. Presentation of the new product «Durex RealFeel»

Objectives:

  • to inform the TA about the novelty Durex Real Feel;
  • to initiate trial.

Coverage: national, 13 EpiCentre K supermarkets.

Results:

  • 4300 informational contacts;
  • increase sales of a new product Durex RealFeel by +125%;
  • Increase sales of Durex and Contex by + 15,5% and + 22,8% equally.

RB. Contex Patrol
RB. Contex Patrol

Objectives:

  • to increase the knowledge about the brand;
  • to create a positive link between Valentine’s day and the brand Contex.

Coverage: Kiev, StereoPlaza club.

Results:

  • more than 4500 informational contacts;
  • Contex activation zone was very popular among the visitors – there was a queue to the photo stand till the end of the activity.

Olmeca. Consumers engaging
Olmeca. Consumers engaging

Objective: to create a strong link between tequila Olmeca and the sensual rituals of its consumption, through the concept of “Віддайся почуттям”.

Coverage: national, 44 outlets.

Results:

  • 136 HoReCa visits were made;
  • more than 1277 sensual consumption rituals were made;
  • sales target overachieved by 118%.

ABSOLUT. Art project
ABSOLUT. Art project

Objective: to create and maintain in the mind of TA the link between ABSOLUT and the Art through the process of creation the paintings.

Coverage: Kiev, 22 outlets.

Results:

  • more than 2500 informational contacts;
  • sales target plan achieved by 96%;
  • response rate is 28%.

Becherovka. «Увімкни літо з Becherovka»
Becherovka. «Увімкни літо з Becherovka»

Objective: to support brand platform by evoking positive emotions among consumers and ensure the clear communication «Увімкни Літо з Becherovka».

Coverage:  national, 150 HoReCa outlets.

Results:

  • 240 HoReCa visits were made;
  • more than 6600 people were covered;
  • sales target overachieved by 109%;
  • response rate is 28%.

European Business Association. Milk Day, 2015
European Business Association. Milk Day, 2015

Objectives:

  • to acquaint visitors with 3md project and with the website of the program;
  • to raise awareness of the dairy product benefits in everyday life among the consumers.

Coverage : Kiev, Pevchee pole.

Results:

  • information contact plan was overachieved by 158%;
  • 380 participants got their own individual diet plan of dairy products consumption.

 

RB. Key visual development , summer 2015
RB. Key visual development , summer 2015

Objectives:

  • key visual development for national promo.

Results:

  • key visual designed and developed;
  • production visuals developed: posters, stickers, wobblers, prices, underprices tags.

Olmeca. Consumers engaging, summer 2015
Olmeca. Consumers engaging, summer 2015

Objective:

  • to create a strong link between tequila Olmeca and the sensual rituals of its consumption, through the concept of “Віддайся почуттям”.

Coverage: national, 50 outlets.

Results:

  • 144 HoReCa visits were made;
  • sales target overachieved by 131%
  • Response rate 35%.